concept

Rhumaa is a socially responsible storytelling fashion brand.

We work with talented up & coming artists from developing countries such as South Africa and share their art & stories through fashion.

Our African fashion designers have their unique take on design, fabrics, colours and how to bring our artists art and story to life in every garment.

Every Rhumaa fashion garment is crafted with the highest of quality and care. Caring for our products from fabric selection to production and long after you’ve taken it home is of great importance to us.

Rhumaa aims to produce fashion that means something. So every time a purchase is made, a little is given back via our Rhumaa Foundation to help grow young entrepreneurs who need a financial hand to get going with a business idea or a talent they have. It’s our way of giving back and helping those in need. We also aim to make a difference by being fair, socially responsible and ethical with every step of our creative process.

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Rhumaa infographic - Afrika

Afrika

Our business is built on the foundations of Africa and its wealth of creative talent.

Rhumaa infographic - Art stories

Art stories

We buy art from developing artists in Africa that also deliver cultural or personal stories we can share with others.

Rhumaa infographic - Design

Design

Our fashion designs are created in South Africa, building on the story from our artists and style to craft practical, beautiful garments.

Rhumaa infographic - Fabrics

Fabrics

We use high quality, natural fabrics that produce beautiful garments and  also contribute to a healthier, more holistic world.

Rhumaa infographic - Production

Production

We strive to work with partners and manufacturers that operate in a fair manner, and help to map our social responsibility focus out with us.

Rhumaa infographic - Sales

Sales

Our collections are available on our Rhumaa web-shop for anyone and in selected retail outlets in Europe and soon to be in South Africa.

Rhumaa infographic - Give Back

GIVE BACK

Every time a purchase is made, a percentage goes to our partner Learn to Earn to support skills development programs in South Africa.

artists

Rhumaa works with talented up & coming artists from developing countries such as South Africa.

Our artist network is filled with interesting artists who have interesting stories and art to share. Unfortunately, many haven’t had the resources to really succeed or showcase their work up to now.

Our aim is to give some of these artists a voice and an opportunity where they can share their talent and their story, be it cultural or personal with the rest of the world. We do this though one of the oldest cultures in the world - Fashion. Include CULTuRAL mention about us talking cultural stories overall.

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designers

Our fashion designers are all South African and proud to say, hugely talented.

Each designer has their unique take on design, fabrics, colours and how our to bring our artists story to life through fashion.

We believe the end result is a real piece of art!

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fair & social

Rhumaa aims to produce fashion that means something. So every time a purchase is made, a little is given back
through our Rhumaa Foundation to help grow young entrepreneurs who need a financial hand to get going with a business idea
or a talent they have. It’s our way of giving back and helping those in need. We also aim to make a difference by being fair, socially responsible and ethical with every step of our creative process.

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lookbook

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How we work, who we work with and how our collections are made is as important to us as it is to you. We nurture our processes and ensure care is invested into every item and process. To understand more about our fashions, our values and views on fashion overall.

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More information

Spring Summer 2016

Our spring/Summer 2016 Fashion collection celebrates silk and Supreme Women everywhere. The fabrics are hues from Africa and embody an art print and story about Supreme Women from the Ndebele tribe in South Africa.

Autumn Winter 2016

Our Autumn/Winter 2016 fashion collection celebrates silk, Mohair and Alpaca wool. We love natural fibre and sustainable fashion, so ensure every garment is produced with the utmost care and the best quality fabrics available. The story here embodies Nobility and strength. We can’t wait to share this expression from Africa with you.

Natural Fabrics

Fabrics that are inspired by the Earth and nature breath of life and longevity. We select only the finest natural fabrics that sit well, feel great and sit beautifully on your skin. We nurture our processes from farm to fashion, developing a range of natural clothing for women and men with natural fibres.

African Fashion

We source art from African artists with incredible stories and translate them into desirable yet practical garments. African fashion has gained popularity over the years with its vibrancy, its cultural roots and earthy qualities. Our South African fashion designers are passionate about injecting authenticity into their designs to bring every garment to life in order to translate the art from our artists and the art of design.
African boutique clothing is not what you might expect. We treat every design with local flavour and international flair to bring the best that Africa has to offer. You will be surprised at the beauty and diversity of South Africa in every piece.

Eco Fashion

Everyone has a different idea of what Eco Fashion means. To us, it means a healthy approach to fashion and producing an Eco-friendly clothing brand that people can feel hearty about. We produce high quality garments, created to contribute to a healthier and more holistic world. We believe in an ethical approach to creation, natural fabrics and holistic processes. These align to our business values and build meaning and purpose with everything we do.

Ethical Fashion

Everyone has a different idea of what Ethical Fashion means. To us, it means a responsible, accountable and healthy approach to creating fashion.We produce high quality garments, created to contribute to a healthier and more holistic world. We believe in an ethical approach to creation, natural fabrics and holistic processes. These align to our business values and build meaning and purpose with everything we do.

Ethnic Fashion

We work with talented up & coming artists from developing countries such as South Africa and share their art & stories through fashion. Our African fashion designers have their unique take on design, fabrics, colours and how to bring our artists art and story to life in every garment to enable our ethnic fashion.

Sustainable Fashion

Rhumaa aims to produce fashion that means something. So every time a purchase is made, a little is given back to a South African in need. Our soon to be Rhumaa Foundation helps to grow young entrepreneurs who need a financial hand up to develop a business idea or a talent. It’s our way of making sure that sustainable fashions are the future.

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