concept

Rhumaa is a socially responsible storytelling fashion brand.
We work with talented up & coming artists from developing countries such as South Africa and share their art & stories through fashion.

Our fashion designers have a unique take on design, fabrics, colours and how to bring our artists prints and stories to life in every garment.

Every Rhumaa collection is crafted with the highest of quality and care. Caring for our products from fabric selection to production, long after you’ve taken it home is of great importance to us.

Rhumaa aims to produce fashion that means something. Every time a purchase is made, 5% of our sales goes to the Rhumaa Foundation. We closely partner and cooperate with ‘Learn to Earn’ who are a skills development and job creation organisation in South Africa, seeking to develop unemployed people, socially, economically, emotionally and spiritually.

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Rhumaa infographic - Afrika

Africa

Our business is built on the foundations of Africa and its wealth of creative talent.

Rhumaa infographic - Art stories

Art stories

We buy art from developing artists in Africa that also deliver cultural or personal stories we can share with others.

Rhumaa infographic - Design

Design

Our fashion designs are inspired by Africa,
building on our artists stories to craft practical,
high quality garments.

Rhumaa infographic - Fabrics

Fabrics

We use high quality fabrics, many inspired by nature.
We choose fabrics that contribute to a healthier
more holistic world and feel amazing!

Rhumaa infographic - Production

Production

We strive to work with partners and manufacturers that operate in a fair manner, and help to map our social responsibility focus out with us.

Rhumaa infographic - Sales

Sales

Buy our products through our online shop
or via selected retail outlets in Europe.

Rhumaa infographic - Give Back

GIVE BACK

Every time a purchase is made, a percentage goes to our partner Learn to Earn to support skills development programs in South Africa.

artists

Rhumaa works with talented up & coming artists from developing countries such as South Africa.

Our artist network is filled with interesting artists who have interesting stories and art to share.

Our aim is to give some of these artists a voice and an opportunity where they can share their talent and their story, be it cultural or personal with the rest of the world. We do this through one of the oldest cultures in the world - Fashion.

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Design

Rhumaa draws inspiration from Africa, celebrating cultural stories and art in every collection.

Our style is clean, sophisticated and artistic, combined with love and care.

We have bold details that blend into every design. Our garments are easy wearing and well tailored.

We're proud to say that every collection evokes a sense of power within an abstract African aesthetic.

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fair & social

We aim to make a difference by being fair, socially responsible and ethical with every step of our creative process.

We use high quality, natural fabrics that contribute to a healthier, more holistic world and strive to work with partners and manufacturers that operate fairly and contribute to our social responsibility targets.

Above all, we give back! Nothing makes us feel better about our journey than being responsible and focussed on making a positive difference in our world.

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lookbook

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How we work, who we work with and how our collections are made is as important to us as it is to you. We nurture our processes and ensure care is invested into every item and process. To understand more about our fashions, our values and views on fashion overall.

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More information

SHARE CULTURE, CREATE STORIES

Spring Summer 2016

Our spring/Summer 2016 Fashion collection celebrates silk and Supreme Women everywhere. The fabrics are hues from Africa and embody an art print and story about Supreme Women from the Ndebele tribe in South Africa.

Autumn Winter 2016

Our Autumn/Winter 2016 fashion collection celebrates silk, Mohair and Alpaca wool. We love natural fibre and sustainable fashion, so ensure every garment is produced with the utmost care and the best quality fabrics available. The story here embodies Nobility and strength. We can’t wait to share this expression from Africa with you.

Natural Fabrics

Fabrics that are inspired by the Earth and nature breath of life and longevity. We select only the finest natural fabrics that sit well, feel great and sit beautifully on your skin. We nurture our processes from farm to fashion, developing a range of natural clothing for women and men with natural fibres.

African Fashion

We source art from African artists with incredible stories and translate them into desirable yet practical garments. African fashion has gained popularity over the years with its vibrancy, its cultural roots and earthy qualities. Our South African fashion designers are passionate about injecting authenticity into their designs to bring every garment to life in order to translate the art from our artists and the art of design.
African boutique clothing is not what you might expect. We treat every design with local flavour and international flair to bring the best that Africa has to offer. You will be surprised at the beauty and diversity of South Africa in every piece.

Eco Fashion

Everyone has a different idea of what Eco Fashion means. To us, it means a healthy approach to fashion and producing an Eco-friendly clothing brand that people can feel hearty about. We produce high quality garments, created to contribute to a healthier and more holistic world. We believe in an ethical approach to creation, natural fabrics and holistic processes. These align to our business values and build meaning and purpose with everything we do.

Ethical Fashion

Everyone has a different idea of what Ethical Fashion means. To us, it means a responsible, accountable and healthy approach to creating fashion.We produce high quality garments, created to contribute to a healthier and more holistic world. We believe in an ethical approach to creation, natural fabrics and holistic processes. These align to our business values and build meaning and purpose with everything we do.

Ethnic Fashion

We work with talented up & coming artists from developing countries such as South Africa and share their art & stories through fashion. Our African fashion designers have their unique take on design, fabrics, colours and how to bring our artists art and story to life in every garment to enable our ethnic fashion.

Sustainable Fashion

Rhumaa aims to produce fashion that means something. So every time a purchase is made, a little is given back to a South African in need. Our soon to be Rhumaa Foundation helps to grow young entrepreneurs who need a financial hand up to develop a business idea or a talent. It’s our way of making sure that sustainable fashions are the future.

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